Craig is managing editor for the education journal PRISM, and Deputy Director of LJMUs Liverpool Institute for Research in Education (LIFE). His research and teaching addresses and develops concepts and practices associated with democratic learning and creativity, the navigation of heritage and identity in Higher Education. Throughout his academic journey, Craig has always maintained an interest in working with and supporting working-class and other underrepresented entrants and postgraduates in HE. In 2014 (whilst a lecturer at University Centre Blackburn College) he developed his own creative approach to student engagement in the form of a utopian pedagogy. Based on recognising, and developing the dynamism of personalised discoveries, and the utilisation of popular culture, he started to constructively disrupt traditional pedagogies and mundane learning experiences.