Making marketing research more accessible

Dr Chahid Fourali (committee member of ARPCE) has collaborated with marketing research practitioners from around the world to bring together a publication which investigates how to make marketing more successful

Dr Chahid Fourali, senior lecturer in Business Management and Marketing BA, produced and edited a significant number of chapters of ‘Marketing Research: Planning, Process, Practice,’ a new book which explores the concept of marketing and the research methodology that supports it. The book covers all key aspects of the marketing research methodology.

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